Global Product Marketing Manager Healthcare IT - 2327

Global Product Marketing Manager Healthcare IT - 2327

About the Market: In-patient electronic medical records are an integrated clinical, financial and administrative software solution that helps institutions achieve clinical excellence through a foundation to improve the accuracy of information, promote patient safety and achieve greater operational efficiencies. By bringing together the myriad components of the acute care and ambulatory environments, in-patient EMR solutions help facilitate communications, ease workflow, speed documentation, reduce the potential for medical error, and improve efficiency across the healthcare enterprise. In-patient EMR solutions enable healthcare organizations to create and maintain lifetime patient records across the continuum of care decisions.

My Client is seeking a dynamic, experienced leader to join us as the Global Product Marketing Manager for In-Patient Electronic Medical Records (EMR) Solutions. In this role, you will be responsible for understanding market problems, trends and needs, and then develop strategies to solve them better than any available alternative. You will define long-term strategy for in-patient electronic medical record solutions, including market requirements, market selection and global positioning for. Your focus will be on available and addressable markets, segments and opportunities with a time horizon of the next three-to-five years.

• Utilize Gold Standard marketing practices and skills to develop and execute the global marketing strategy and plan for the in-patient EMR market.
• Analyze industry, software and customer trends to develop deep market understanding that influences the product strategy and business plan.
• Define the markets, opportunities, and segments to actively pursue. Ensure that the targeted segments represent a significant addressable market to support the business plan.
• Gather voice of the customer to provide input into product management and the long-term product plans.
• Plan channel strategy and pricing strategy that best align with the market segment’s buying preferences.
• Articulate and leverage solution abilities to deliver value propositions to the market by describing products and services by their ability to solve market problems.
• Create a global go-to-market strategy.
• Create positioning documents that will be used to develop buyer and persona messaging.
• Identify competitive and alternative offerings. Understand why we win or lose and develop a strategy for winning.
• Create and deliver collateral, sales presentations, demos, website content, and thought leadership content.
• Ensure organization and partner preparedness for new global product releases and all items are completed to launch the product.
• Present regularly to customers, partners, sales executives, and to company executives.
• Collaborate with regional product marketing, field marketing, and channel marketing organization to create and execute integrated marketing campaigns.
• Deliver analysis and strategy, in conjunction with the finance team, to set the price for products and solutions.
• Provide input into other industry influencer functions, including analyst relations and press relations. Act as a spokesperson to these audiences.

Please submit all resumes in a MS Word format only. All zipped attachments, and Word Perfect resumes, will not be opened.

Due to the volume of applications we receive for our job postings, we are unable to respond personally to telephone inquiries regarding the status of an application. Only candidates being considered for screening will be contacted at this time.