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For your reference, we have included the original job posting below.
Global Applications Marketing Manager
Job Number:
25676057
Company Name:
Confidential Company
Job Location:
San Jose, CA US
Job Category:
Marketing & Advertising
Salary:
$180K
Global Applications Marketing Manager
Organization Description:
NXP Semiconductors provides High Performance Mixed Signal and Standard Product solutions that leverage its leading RF, Analog, Power Management, Interface, Security and Digital Processing expertise. These innovations are used in a wide range of automotive, identification, wireless infrastructure, lighting, industrial, mobile, consumer and computing applications. Headquartered in Europe, the company has about 27,000 employees working in more than 25 countries and posted sales of USD 3.8 billion in 2009.
Dept # 3392
Your Responsibilities:
Leads NXP application marketing effort in assigned global application segment and defines global application strategy to maximize market share in segment.
- Develop and maintain a clear view and vision of the trends and market numbers in the segment; tracking of TAM / SAM / SoW / DW for lead customers in segment - Identify customer application needs, highlight targets to increase SAM and leads effort to grow market share in segment - Map existing portfolio into applications, provide solution guides and develops value propositions for segment - Deploy application knowledge to FSE / FAE and PL - Cordinate selection of right sub-systems: develop, support execution and stimulate cross-BL application approach - Set-up and lead the global application marketing team - Provide platform for information sharing - Coordinate company wide integrated communication approach for segment - Segment specific requirements: Suggestion on GtM model based on industry trends, support value chain alignment (OEM-ODM), facilitate industry contacts for PL to provide complete solutions
Shared responsibilities:
- System reference designs (with regional S&M and BLs; where applicable) - Challenge roadmaps in RfL process and align w/ businesses - Solution collateral with BL/PL and Marcom
Primary measurements:
- long-term market share or share of wallet in application segment (@ targeted customers), DW achievement and quality (where applicable)
Secondary: - opportunity & design-in funnel, application training and collaterals
Your Profile:
- Experience with computing applications/customers • Technical education on university level or equivalent experience • At least 5 years of marketing/sales experience • In-depth understanding of computing market and ecosystem • Proven track record of setting and achieving business targets • Ability to build a business vision • Strong communication, team building and influencing skills • Fluent in English • Willingness to travel frequently
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