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For your reference, we have included the original job posting below.
EDUCATIONAL MARKETING COORDINATOR
Job Number:
25752602
Company Name:
MEMORIAL UNIVERSITY OF NEWFOUNDLAND
Job Location:
Nationwide US
Job Category:
Marketing & Advertising
EDUCATIONAL MARKETING COORDINATOR
Distance Education and Learning Technologies (DELT) Educational Marketing Coordinator (Contractual Position to June 23, 2013) Duties Reporting to the Manager, Marketing and Business Development, the successful applicant will work in a team based environment and be responsible for the marketing of Memorial's Distance Education and Learning Technologies (DELT) division. Duties include leading marketing research initiatives to define target markets and trends to complement marketing and recruitment efforts; developing and implementing marketing strategies for online and distance education and learning technology services; managing unit level marketing programs, materials and activities; overseeing the design and development of collateral materials for DELT's services; coordinating the placement of print, electronic and web-based advertisements; leading media and promotional buys; liaising on behalf of the unit with creative agencies and suppliers; coordinating and implementing marketing campaigns; working with client relations on implementing and measuring the effectiveness of student recruitment, retention and outreach activities; managing lead prospecting and realization efforts; participating on DELT's enrolment working group; preparing advertising analysis and recruitment effectiveness reports; researching and executing e-marketing initiatives and online social networking strategies; monitoring post-secondary recruitment trends; conducting market research for the launch of new programs and competitive positioning and analysis; assessing service and brand awareness; and performing other related duties as required. Qualifications Experience (3-5 years) in marketing and account management, preferably related to e-learning, education/training and/or technology; graduation with a degree from a recognized university, with major course work in business, or public relations; or any equivalent combination of experience and training. Experience in the development of marketing strategies and conducting secondary and primary market research is required. Salary $44,240 - $62,036 per annum Closing Date August 6, 2010 Competition Nos. DLT-10-12 To apply for this position, please visit us at and click the apply on-line button at the bottom of our ad. For enquiries, email us at or contact the Recruitment Office, Department of Human Resources, 4th Floor, Arts & Administration Building, Elizabeth Avenue, St. John's, phone or fax . All qualified candidates are encouraged to apply; however, Canadian citizens and permanent residents will be given priority. Memorial University is strongly committed to employment equity and especially welcomes applications from all qualified candidates, including women, members of visible minorities, Aboriginal persons, members of sexual minorities and persons with disabilities. We thank all applicants for their interest, however, only those selected for an interview will be contacted. Learn more about this Employer
