Director of Marketing - LED & LCD TV

Director of Marketing - LED & LCD TV

• Responsible for achieving the Samsung brand LED & LCD TV goals for:
  • o Sales
  • o Profit
  • o Market Share
  • o Price Positioning (API)
  • o Forecast accuracy
  • o Aged inventory

• Oversee weekly unit demand forecasts based on analysis of channel inventory, sell-through history, future promotions, competitive activity, and seasonality by model and by key account.

• Responsible for revenue sales estimates on a weekly basis. Identify gaps vs. management plan, market share goals, and customer forecasts, and develop corrective action plans.

• Develops and implements 3 year, annual, quarterly, and monthly sales plans.

• Leads future LED & LCD TV product development plans, providing direction to Samsung Korea Product Planning, Product Marketing, Area Marketing, and R&D groups, based on Samsung America’s strategic goals, competitive information, and customer/consumer insights.

• Supervise team of product marketing managers on execution of strategies. Responsible for growth & development of team members.

• Direct Marcomm group in creation of ATL/BTL LED & LCD TV materials, collateral sales support materials, training materials, and online assets.

Support account managers in the areas of assortments, forecasts, and promotional planning.

Performance Standards

(How will duties be measured)

• Attainment of MBO goals as outlined to the left (Sales, Profit, Market Share, etc.)

• A continuously updated and actionable plan that addresses product, pricing, and promotions, in the context of achieving the LED & LCD TV category goals.

• Successful development and launch of new models, working with Samsung Korea stakeholders, sales, and Marcomm.

• Development and growth of relationships with all accounts.

• Intimate knowledge of the category’s line up strategy, strengths and weaknesses, competitive line up and forward industry forecast trends as it relates to market share.

• Knowledge of industry trends and competitive data must be top of mind. Ability to present to retail customers and Samsung executive management is critical.

REQUIRED KNOWLEDGE, EDUCATION AND/OR EXPERIENCE:  List the special skills, technical knowledge, certification, experience or education a person would need to assume this position. 

• Bachelor’s degree in Engineering; Business Administration and / or MBA degree a plus
• 10+ years of experience in Consumer Electronics product marketing (preferably display/video products)
• Strong knowledge of US CE retail distribution channels
• Exemplary negotiation, leadership, and professional presentation skills
• Strong Microsoft Office skills (Excel, Word, PowerPoint, Outlook)

MAJOR CONTACTS: Identify other departments for people that have a direct impact on position. Describe the nature of contacts with them. 

• Daily contact with other TV marketing team members.
• Daily contact with Retailer and Distributor Customers,
• Frequent contact with Samsung factory side area marketing, product marketing, and R & D teams.
• Regular contact with the press.

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SUPERVISORY RESPONSIBILITIES:  List title and number of any employees reporting to position. 

Direct supervisory responsibilities for two Senior Marketing Managers, Assistant Marketing Manager, and Senior Staff Marketing Analyst. The candidate must also be able to work well within the broader organization, and be able to get the job done through others who don't directly report to him/her.