Director of Marketing / eCommerce

Director of Marketing / eCommerce

THIS POSITION WILL BE STAFFED FROM OUR PORTLAND, OREGON OFFICE; THIS IS NOT A REMOTE OR TELECOMMUTING POSITION.

Alpha Card Systems () is a leading direct marketer of security systems to commercial, educational, and government customers. We have a history of strong growth and profitability since our inception over 20 years ago. Today, our team manages a diverse and rapidly-growing business that is widely considered a leader and innovator in its industry.

We are hiring a full-time Director of Internet Marketing / eCommerce (“Director of Marketing”) in our SW Portland, Oregon (near Bridgeport Village) office that will report to our CEO and be responsible for our ID Card category marketing strategies and execution. The ideal candidate will have a strong B2B marketing background with experience in online marketing, eCommerce, and web merchandising strategies. This is a very hands-on position with a unique company undergoing significant growth and change. The ability to work independently in a fast-paced company is a must.

As the leader of a small, dynamic team, the new Director of Marketing will be expected to work well in a fast-paced, rapidly changing environment. He/she must be self-motivated, flexible, and capable of leading both strategic and tactical projects. He/she must be very organized, detail-oriented, tenacious yet tactful, a strong problem solver, and able to work well under pressure. Most of all, he/she must be passionate about customer satisfaction, merchandising, and the user experience.

The Director of Marketing will be responsible for leading the overall strategy and execution of AlphaCard’s customer acquisition and retention efforts which support business objectives. This includes directing all marketing activities, such as Brand, Merchandising, Search, Email, Display, CSE, and Affiliate activities, among others. Individual and team success is measured by profitability, monthly/quarterly/annual traffic, conversion, gross margin performance, audience mix (paid vs. non-paid; new vs. repeat), and expense control.

We offer a challenging and dynamic work environment with world-class people, room for growth, and excellent compensation and benefits. We also have a casual work environment, so no suits allowed!

Responsibilities:

1. Lead a marketing team of cross-functional direct reports, including content, web development, web merchandising, and other creative, business, and technical resources
2. Exceed revenue and gross profit targets
3. Develop the category’s marketing strategy and implement discrete marketing initiatives to execute the strategy
4. Manage existing and new website design and development, including functionality, testing, optimization, customer engagement, and customer satisfaction
5. Manage multiple projects simultaneously and effectively
6. Represent the category on the company’s senior management team

Qualifications:

Required:

• Bachelor’s degree, with focus in Business/Marketing/Economics, Computer Science/MIS, Journalism or Communications preferred.
• Experience managing web-based business(es) with high SKU count and over $10 million in revenue
• Detailed understanding of Internet marketing best practices, particularly SEO/SEM, usability testing, and optimization
• Experience with web analytics (including Google Analytics) and other data reporting tools
• Strong Internet research, communication, and organizational skills
• Strong Excel and data manipulation skills
• The ability to lead a goal-oriented team with a singular purpose, and to complete multiple projects in a timely manner

Preferred:

• Master’s degree, with focus on Business/Economics (MBA), quantitative studies, or computer science
• B2B marketing background
• Experience with multivariate testing and statistical sampling
• Database and web programming skills

Job Environment:

The environment is casual, yet professional.

Compensation:

Competitive, depends on experience. Considerable upside compensation potential. Full benefits package.

Benefits:

For the right candidate:

• 100% company-paid PPO health insurance for employees
• Access to 401(k) Plan with discretionary company matching
• Excellent Time Off and Vacation Policy
• Flexible work environment and schedule

Hiring Process:

Please email a cover letter, resume, and salary history to jobs[at]. Please state the position title “Director of Marketing / eCommerce” in the subject line of your email. Phone calls will not be accepted regarding this position. Principals only, no recruiters.

Alpha Card Systems is an equal opportunity employer and has a smoke-free and illegal substance-free workplace. The company conducts routine background checks for new employees.