Director, National Television Investment

The following are the responsibilities and duties of the Director,  National Television Investment. This is not an all-inclusive list and will vary based on the needs of the business.

Role

The Director,   National Television Investment is responsible for all  National TV investments in Network, Cable and Syndication. 

The Director is responsible for providing leadership, guidance and strategic direction within the media group, which will ultimately result in outstanding results for the client(s). In addition, the Director oversees managing the career paths of his/her staff.

Management:

• Assist the Managing Director  with group budgets, both internal (salaries, raises, etc.) and external (client budgets with staffing ramifications)


• Ensure solid client relationships


• Assist the Managing Director with business documents and presentations


• Oversees the negotiation, presentation, and implementation of national television on network, cable and syndication


• Supervise and coordinate the efforts and workflow of the account team(s)


• Monitor and guide the purchase of national TV in specific instances/situations


• Communicate with  account leadership across the OMD Strategy teams and the other media investment teams (Print, Digital, Local Media and OOH)


• Manage the quarterly/annual compilation of client spending projections, and coordinate with the Directors of Finance for the respective hub


• Manage staff, oversee/conduct performance evaluations, provide salary recommendations, and foster employees’ development

Strategy and Plan Development:

• Oversee planning costs ensuring the most current marketplace intelligence is being applied


• Direct the team to fulfill the Checkmate approach and participate in Checkmate sessions. Work with colleagues in Strategy and/or the Strategic Business Units, or independently, in each of the phases:


• Understand – provide insights into consumers, brand, product and media


• Design – identify behaviors, barriers, drivers and apertures; develop communication strategies


• Create – create specific tangible executional ideas


• Capitalize – bring activity schedule to life; encompass negotiation strategies and implementation of the buy


• Coordinate strategies/tactics for the Upfront marketplace and determine what is best for  and Agency


• Oversee optimization of budget dollars within the plan strategy


• Provide input and direction on budget allocation


• Develop negotiation strategies based on changing conditions in the marketplace for all aspects of National TV


• Develop and lead the implementation of integrated opportunities and oversee the various communications programs

Negotiation and Stewardship:

• Facilitate good relations and flow of ideas with the sales management contacts


• Partner with agency leadership in the negotiation of major, long-term media contracts


• Ensure all buys deliver the media strategy and investment specification


• Collaborate with the  team to ensure the negotiation strategy is sound and the rating projections are accurate


• Compile overall post-buy analysis performance for the Agency


• Monitor clearance of discrepancies and accounting functions for all offices and accounts on a timely basis

Media Expertise:

• Maintain active relationships with senior sales management


• Meet with sales representatives and vendors and assess areas of opportunity for  and its brands


• Keep abreast of industry trends (trade press, seminars, current events, etc.) that may impact ’s business


• Stay current on emerging networks, new technologies, marketplace conditions and opportunities for  and OMD

CompetenciesKnowledge/Expertise

• Well-rounded experience in National TV buying, including both internal and external functions


• Packaged goods and client procurement experience preferred, but not mandatory

Skills/Abilities

• Interpersonal Skills                   


• Negotiation Skills


• Presentation Skills

Leadership:

• Provide overall direction to investment team


• Serve as a role model

Client Satisfaction:

• Ability to write clearly and concisely and present orally in an articulate and confident manner


• Ability to effectively and comfortably communicate and interact with clients and vendors

Business Development:

• Generate additional assignments from through the use of OMD Strategic Business Units and Omnicom Media Group capabilities

We are an equal opportunity employer.