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For your reference, we have included the original job posting below.
Director, Marketing and Promotions
Job Number:
42698064
Company Name:
Entertainment Industry Employer
Job Location:
New York, NY US
Job Categories:
Arts, Entertainment & Gaming Marketing & Advertising
Director, Marketing and Promotions
Develop advertising campaigns for original program launches including strategy, key art development, budget management and media plan
Concentrate on the digital/social networking media space to amplify marketing efforts including digital word of mouth campaigns, content seeding, partnerships, twitter promotions and more
Develop/Create positioning briefs for original series that communicate strategy to both external agencies as well as internal departments
Oversee strategy and execution of events, non-traditional marketing and consumer promotions, including launch parties, sweepstakes, stunts, and guerilla marketing.
Manage other programs and projects as needed (special promotions, online promotions marketing elements of tent poles, etc)
Create marketing materials in power point presentations to help market/sell channel programs and initiatives
Complete marketing recaps after initiatives have been completed.
Manage 1-2 other marketing staff members who will assist in the above responsibilities
