Director, Loyalty Marketing

Director, Loyalty Marketing

Director, Loyalty Marketing

Our client has been providing customers across the nation with the freshest flowers and finest selection of plants, gift baskets, gourmet foods and confections, and plush stuffed animals perfect for every occasion. They have established a loyal customer base and are looking to build on that reputation.

The Director of Loyalty is responsible for developing retention and loyalty-related marketing programs for the brand. This position will work closely with the Vice President of Direct Marketing in the strategy and implementation of marketing plans designed to increase retention and member enrollment their loyalty and rewards programs.

The candidate should have solid direct marketing, retention and loyalty program management experience; specifically, hands on experience marketing through multiple channels: email, direct mail, phone and web channels.


Responsibilities:

• Develop and implement marketing strategies and plans to retain and activate existing members of the rewards program. Manage comprehensive marketing campaigns through online tool; specifically e-mail campaigns and product promotions.
• Oversee strategy and execution for new member enrollment and existing members of Fresh Rewards. Work with cross functional teams (web, direct mail, email, advertising, Merchandising, IT) to create and implement compelling messaging and offers to generate enrollment in programs and move migration through tiers of loyalty program.
• Manage the day to day activities of loyalty members with Email/Direct Marketing programs, Best Customer Program, Second Purchase Program – recommending offers, circulation, and segmentation.
• Develop and enhance program benefits to increase engagement, including working with promotional partners to enhance benefits, developing new opportunities to earn and burn points and designing