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For your reference, we have included the original job posting below.
Director GuitarCenter.com
Job Number:
44161708
Company Name:
Confidential Company
Job Location:
Los Angeles, CA Us
Job Category:
Marketing & Advertising
Salary:
$178K+
Director GuitarCenter.com
Guitar Center Hiring immediately! Relocation assistance provided!
DIRECTOR,
Location: Westlake Village, CA, United States
Reporting directly to the VP of , we are seeking an experienced digital and direct marketer to develop and manage a customized strategy for optimizing the brand’s presence on the Web, driving commercial traffic to both the e-Commerce site and the physical retail locations using digital, social media and direct marketing tactics.
RESPONSIBILITIES AND DUTIES
Increase sales and profits for through effective collaboration with merchandising, marketing, user experience and related groups
Utilize website functionality to drive sales in Guitar Center retail locations, working cross-functionally across all channels
Develop and implement the brand strategy for , making the visitors’ Web and Store experience exciting and engaging
Accountability for sales, traffic, conversion and ROI on advertising expenditures
Managing and building a best-in-class e-Commerce and Digital Marketing team that drives Guitar Center’s brand presence on the Web
Creating a “come alive” experience on the Web and in the stores via Price Portal, Gear Finder, etc.
Develop strategies and define requirements related to digital initiatives in cooperation with User Experience, Multi-Channel, Advertising, Marketing, Merchandising and Direct Brands
Driving profitable growth of Guitar Center’s e-Commerce and Retail businesses primarily through new customer acquisition and utilizing multi-channel marketing best practices
Communicating with User Experience, Marketing, Merchandising, Sales and Strategic Planning Group (SPG) teams to ensure all projects are planned properly and post mortems are held for continuous quality improvement
Effective communication across all levels of Marketing, Merchandising, and SPG groups
Manage agencies and technical service-providers involved in the delivery of digital initiatives
Prioritizing competing opportunities, balancing market needs with business priorities, managing conflict and articulating the rationale behind decisions
Monitoring and controlling scope, risk, issues and dependencies
Escalating project issues up through the VP of as required
Measuring and reporting on various KPIs and the overall health of Guitar Center’s Web presence
Accountable for the overall program / project success
Deliver programs (and/or multiple projects) on time and within budget
Periodic reporting to senior leadership and other stakeholders
QUALIFICATIONS
Ability to think analytically and quickly recognize improvements to channels while weighing acquisition costs, ROI and/or lifetime value of customers acquired
Possess a bottom-line focus, able to balance strategy and attention to detail
Successful track record of capturing new customers though user experience focus
Possess strong people skills, respectfully influencing key stakeholders across all levels of the organization regardless of reporting structure
Excellent communication skills, verbal and written
Standard project management methodology expertise
Experience effectively managing project scope and budget
Organized and detail oriented
Strong leadership and interpersonal skills
Strong aptitude for Retail and the Music Instrument business
EDUCATION AND EXPERIENCE
Bachelor’s Degree required, with a degree in Business Management, Advertising or related field preferred
MBA preferred
3 years of retail/multi-channel industry experience.
3+ years of experience as a director of marketing in digital channels.
2+ years in display advertising, organic and paid search
Must have demonstrated success in a project lead role
Technical competencies including expertise in Site Usability, Site Testing, Search Engine Marketing, Search Engine Optimization, E-mail Marketing, Direct Marketing, Mobile Marketing, Social Media Optimization, Display Advertising, Affiliate Marketing, Retargeting, e-Commerce, and Multi-Channel Merchandising
