Director - Digital Marketing
This is a fantastic opportunity for the right individual who is ready to break into a multi-billion dollar, highly branded and well recognized organization. This position will the be the digital marketing expert with a high degree of autonomy, a great team to work with and strong potential to impact personal and company growth.
The Director, Digital Marketing will be an integral part of the Marketing team responsible for the following:
- Lead strategic development of comprehensive digital marketing programs in support of selected products, general brand awareness, Local Ad Councils, and other marketing initiatives across all digital platforms.
- Set targets and timelines for development of all digital programs and key initiatives.
- Track and analyze the performance and adjust message and/or placements as needed of all digital assets (website, social, media).
- Oversee online creative development for banners, landing pages and other campaign elements including layout, design, functionality and copy.
- Oversee search engine marketing efforts, ensuring a strong ROI against key audience targets.
- Manage creative development, approvals and deployment of email marketing efforts.
- Leverage and integrate with other traditional marketing efforts to achieve business targets.
- Monitor and continually improve user experience on OUR company branded websites (i.e. catalog experience)
- Perform other duties as required.
The successful candidate for the position will meet the following requirements:
- Seven+ years online media experience marketing for a website required - automotive or retail experience preferred.
- Strong track record of maintaining KPI focus (CPA vs LTV vs ROI) in similar environment with demonstrated knowledge of online marketing tools, social media platforms, web analytics, and website construction.
- Proven ability to build online buzz, develop breakthrough campaigns, improve email marketing metrics, and optimize search (SEO and SEM) in both the B2B and B2C space.
- Experience negotiating and working with ad and affiliate networks.
- Proven ability to translate analytic data into strategic recommendations.
- Must be self-motivated and detail-oriented with ability to work effectively under pressure and deadlines and quickly adapt strategy to changing competitive conditions.
- Strong interpersonal, written, problem-solving and decision-making skills.
- Bachelor's degree in Marketing, Business Administration, Communications or related field required.
Answer yes to the following questions and we'd like to speak with you!
Seven+ years online media experience marketing for a website
Strong track record of maintaining KPI focus (CPA vs LTV vs ROI) in similar environment with demonstrated knowledge of online marketing tools, social media platforms, web analytics, and website construction
Proven ability to build online buzz, develop breakthrough campaigns, improve email marketing metrics, and optimize search (SEO and SEM) in both the B2B and B2C space
Experience negotiating and working with ad and affiliate networks
Proven ability to translate analytic data into strategic recommendations
Bachelor's degree in Marketing, Business Administration, Communications or related field
