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For your reference, we have included the original job posting below.
Direct Marketing Copywriter -- Banking & Financial
Job Number:
42926680
Company Name:
Kforce
Job Location:
San Francisco, CA US
Job Category:
Management & Business
Direct Marketing Copywriter -- Banking & Financial
Our client is seeking a Direct Marketing Copy Specialist with experience and verifiable success writing specifically for direct marketing efforts. Candidates must have experience writing all forms of DM media and channels including print, online, email etc. The Copywriter will write, proofread and edit in a highly collaborative environment working with account executives, art directors, designers, and production managers. The candidate will execute copywriting tasks from initial concept to final release. Experience writing for the banking and financial services industries is desired, but they will consider candidates with experience in other similarly regulated environments.
Responsibilities: * Work closely with account teams to secure a clear understanding of the objective and demographics of the campaign to ensure copy is targeted to appropriate audience * Collaborate with senior management to facilitate and direct the development of new creative strategies and goals, delivering measurable long/short term results * Develop techniques to reach new customers and enable the company to maintain the competitive edge * Collaborate with art director to produce the most compelling combination of images, design and language * Conceive the approach and style for projects and adjust the creative to optimize results * Write and evaluate copy, recommend changes and approve as final * Set direction for client meetings and secure critical information * Sell concepts, strategies and direction to senior management * Take a concept or theme and develop copy that will achieve business goals * Participate in review of jobs at all stages
