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For your reference, we have included the original job posting below.
Direct Marketing / Advertising Director
Job Number:
38497501
Company Name:
Confidential Company
Job Location:
Pleasant Prairie, WI Us
Job Category:
Marketing & Advertising
Salary:
DOE
Direct Marketing / Advertising Director
Uline – Shipping Supply Specialists
Uline is a leading North American distributor of shipping, packaging and industrial supplies. Founded in 1980, the family-owned business has experienced continuous growth over the years. Today, we employ over 2,600 bright, career-minded individuals across the U.S., Mexico and Canada.
At Uline, we're energetic and passionate about what we do. Because of our continued expansion, we seek qualified candidates who share our vision, values and commitment to superior customer service.
Direct Marketing / Advertising Director
Uline seeks a Direct Marketing / Advertising Director at its Corporate Headquarters in Pleasant Prairie, WI.
POSITION RESPONSIBILITIES
Direct the daily operations of Uline’s Circulation Department.
Monitor customer acquisition strategy and house file development, performance and execution.
Oversee customer and prospect database development and procedures.
Oversee and manage capital and operating budgets.
Analyze business trends, catalog performance, customer files and product sales.
Provide analysis and data support for other departments including Customer Service, Merchandising, Creative and Operations.
Direct strategy and execution of online advertising, email and direct mail campaigns.
Work with and negotiate contracts with list brokers and sources such as D&B, Infogroup and Experian.
Responsible for address hygiene and accuracy of Uline's customer database.
MINIMUM REQUIREMENTS
Bachelor’s degree in Business, Marketing or related field.
7+ years experience with database analysis, catalog circulation, email marketing and / or Google PPC Advertising in a B-to-B environment.
Proficient in Microsoft Office. AS/400 and Oracle experience a plus.
Strong analysis skills are essential.
Excellent time management and communication skills a must.
BENEFITS
Complete insurance coverage – medical, dental, vision, life.
