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For your reference, we have included the original job posting below.
Digital Marketing Director
Job Number:
41584284
Company Name:
Confidential Company
Job Location:
Mahwah, NJ Us
Job Category:
Marketing & Advertising
Salary:
Doe
Digital Marketing Director
The Director, Digital Marketing is responsible for leading the strategy, development and execution of Sharp Electronics Marketing Company of America's (SEMCA) digital presence.
RESPONSIBILITES:
Oversee SEMCA's presence and ensure Sharp's A/V and Appliance products messaging is communicated through all digital touch points including but not limited to Sharp's website, social media, mobile, and online video
Develop SEMCA digital marketing plans that ensure digital efforts support BU objectives
Establish and ensure success metrics including ROI for all digital programs
Identify gaps or problems and take corrective action
Continually evolve web assets
Create and distribute Sharp assets to our retail partners
Establish a process for regularly providing data-driven consumer insights to management and other marketing disciplines for SEMCA
Work with corporate marketing social media manager to define and execute a social media strategy for SEMCA that delivers business value
Stay abreast of digital trends and technologies and provide management with insights and recommendations relevant to both.
Liaise with corporate marketing advertising team to help guide digital advertising and search engine marketing efforts for SEMCA
Work with brand and product group marketing to ensure content is consistent with off-line content. Take corrective action as necessary.
Evaluate and manage SEMCA agency partners.
POSITION SPECIFICATIONS:
Well-versed and experienced in analyzing key internet metrics: open rates, click-through rates, conversions, cpm, cpc and demonstrated ability to translate numbers into relevant business insights
Deep understanding of Internet industry trends for all marketing mediums: e-commerce, email, banners, multi-media, landing pages, etc.
Experience with platforms like Google AdWords, Google Analytics, Double Click, etc. is necessary.
Strong interpersonal, written and verbal communication skills as well as the ability to communicate with senior management and individuals at all levels across the organization.
Strong campaign and project management skills
Able to think strategically
Must be detail oriented with excellent time management skills in order to work comfortably in a fast-paced environment
