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For your reference, we have included the original job posting below.
Coordinator, Brand Marketing and Promotions
Job Number:
38341619
Company Name:
Entertainment Industry Employer
Job Location:
New York, NY US
Job Categories:
Arts, Entertainment & Gaming Marketing & Advertising
Coordinator, Brand Marketing and Promotions
Work with a highly motivated and driven Brand Marketing team to support consumer promotions for USA Network's original programming slate as well as freestanding brand initiatives. This position is responsible for providing support for all off-air marketing activations in the Brand Marketing department. Responsibilities include coordination of ongoing consumer promotions, events, partnerships, merchandise and mobile programs. This position will report to the Director, Brand Marketing and Promotions for USA Network.
Responsibilities - Coordinate aspects of on-the-ground promotional executions supporting USA's marketing campaigns for original series and brand initiatives.
- Assist in the planning of all event-based promotions from pre-promotion to on-site logistics. Lend support on all event preparation including: venue selection, dcor and branding, printed collateral materials, catering, gift bags and guest lists.
- Work on developing merchandise and premiums associated with brand initiatives and specific programs. Help coordinate production, quality control, usage, delivery and storage.
- Propose, execute and fulfill various on-air and online sweepstakes.
- Brainstorm promotional partnership ideas for all original programming and assist in preparing pitch documents to prospective partners.
- Support Promotions Manager in developing fan-based mobile programs aligning with network program priorities-stay ahead of industry trends to create innovative and original mobile content offerings.
- Research and coordinate information to be used in creative briefs to inform internal and external partners of project goals and assignments.
- Act as the liaison between internal departments, such as Production, Publicity, Strategic Marketing, and for all campaigns and promotions.
- Work closely with external promotional agencies; attend pitch meetings, participate in brainstorms.
- Coordinate logistics for promotional campaigns by overseeing timelines, element charts and obtaining creative assets.
- Help manage all contracts, legal documents and promotions budget. Code and track all bills, manage outstanding invoices, and maintain quarterly accruals. Assist as a liaison with the legal and finance departments.
- Coordinate logistics for all meetings and presentations; A/V, printouts, call-in info, conference rooms, etc.
