Aquent is seeking a Marketing Research Director for our Richmond, VA client. Business Responsibilities: Marketing Research Management experience Supervise Marketing ...
For your reference, we have included the original job posting below.
Consumer Research Professionals
Job Number:
26135128
Company Name:
Altria
Job Location:
Richmond, VA US
Job Categories:
Marketing & Advertising Sales & Sales Management
Minimum Education:
4-Year College Degree
Consumer Research Professionals
Categories: Marketing
The mission of Altria Group, Inc. is to own and develop financially disciplined businesses that are leaders in responsibly providing adult tobacco and wine consumers with superior branded products. Altria Group is the parent company of Philip Morris USA, the largest cigarette manufacturer in the United States, as well as U.S. Smokeless Tobacco Company and John Middleton ? recently acquired companies that offer leading brands in the growing moist smokeless tobacco and machine-made cigar categories.
Altria Client Services? role is to provide high quality services to the Altria family of companies. We are currently seeking highly qualified Consumer Research professionals to join our Market Information and Consumer Research department in Richmond, VA. Successful candidates will partner with top tier marketers, vendors and our team of marketing research experts. Our team works in close partnership with marketing management to influence critical decisions across the marketing mix. Selected candidates will play key roles in designing and executing custom market research studies designed to produce actionable consumer insights related to existing and newly developed products.
Other responsibilities will include:
*Consulting with internal clients and colleagues to understand consumer knowledge needs and developing research plans to meet these needs *Developing, monitoring and analyzing test market studies to evaluate in-market performance of new brands and promotional initiatives *Providing timely responses to a broad range of questions related to consumer attitudes and behavior from key client groups, including Marketing and senior management
Qualifications:
*We are seeking a Master of Marketing Research or Marketing MBA with a sound understanding of custom marketing research methods.
Other qualifications include:
*Demonstrated experience in marketing research for consumer packaged goods organizations, or marketing research in support of brand building initiatives *Applied marketing research expertise across the marketing mix, to include positioning, pricing, packaging, promotion and product testing *Excellent leadership skills and the ability to apply those skills in cross-functional teams *Highly developed problem solving and analytical skills At Altria Client Services, we recognize that our people are the reason we achieve our business goals. We believe in developing the leadership potential of our employees by providing them with opportunities for training, development and advancement. The Market Information and Consumer Research department leverages best in class techniques and supports the exploration and development of innovative and cutting edge tools. In addition to the opportunity to apply and develop your consumer research *skills toward key business objectives, we offer an excellent compensation package including a competitive base salary, comprehensive health/vision/dental insurance, participation in our incentive compensation and deferred profit sharing programs as well as a relocation assistance package.
At Altria Client Services, we recognize that our people are the reason we achieve our business goals. We believe in developing the leadership potential of our employees by providing them with opportunities for training, development and advancement. The Market Information and Consumer Research department leverages best in class techniques and supports the exploration and development of innovative and cutting edge tools. In addition to the opportunity to apply and develop your consumer research skills toward key business objectives, we offer an excellent compensation package including a competitive base salary, comprehensive health/vision/dental insurance, participation in our incentive compensation and deferred profit sharing programs as well as a relocation assistance package.
