Consumer Marketing Strategist

Responsible for worldwide marketing strategies, product positioning and messages which are executed globally which deliver against Corporate Brand and business unit sales goals. Responsibilities can be in a wide variety of marketing areas including: brand marketing, assessment of potential markets, product life cycle planning, coordination of technical product development, development of product strategies, definition of promotional activities and product launch. Activities may include developing company market requirements for specific product(s), product line(s) or brands.

As a marketing strategist, you will be responsible for developing & driving audience marketing strategies, specifically for Intel’s non-pc markets.  The ideal candidate will be capable of managing integrated programs from strategy inception to program execution including market analysis, plan development and activation, campaign development, monitoring campaign performance and analyzing campaign ROI. In addition, s/he is responsible for driving campaign development across various facets of the communications (direct, indirect, PR) as well as working with Business Unit, Brand team, Corporate Market Research & Competitive Strategist to understand and leverage competitive & customer data, understand business goals, needs and objectives.

S/he will work very closely with the Business Unit to help shape early GTM activities, as well at ecosystem relationships and directions.   It is critical that the person provide market knowledge, strategic insight, and be comfortable with providing feedback, direction and insight.

Primary Responsibilities

• Set strategic marketing direction for your intended audience.


• Develop the Strategic Marketing Plan and oversee the plan execution to deliver the expected results. 


• Collaborate with key decision-makers and influencers to build relationship, provide marketing expertise, and identify risks, and develop both short term and long term solutions.


• Collaborate with Marketing partners (web, social media, creative production, IIP, Channel, Retail, etc.) to develop the most effective integrated marketing strategies for our audiences.


• Analyze and report on effectiveness of marketing initiatives to business partners and propose recommendations on future strategies.


• Drive alignment between GEO & HQ by driving and facilitating discussions.


• Be the audience ambassadors. 

Business Group

Intel's Sales and Marketing group provides world-class support at the OEM, developer and end-user levels. In addition, the group is involved in Internet and e-Commerce strategies, as well as the execution of worldwide Intel® architecture branded product strategies. Intel's expanding breadth of products and recent acquisitions are providing vast opportunities in Sales and Marketing now and in the future for both the technical and business-oriented. 

•  Must be creative, bold & driven.


• Independent & self-driven.


• Deeply conversant with the effective use of media channels & demonstrated understanding of the consumer audience. 


• Ability to multitask in a fast pace demanding environment.


• Ability to drive swift resolution to issues.


• Solid presentation & power point skills.


• At least seven (7) years of end-user marketing experience required, with specific examples of business impact and programs that can be highlighted.


• Industry/segment background extremely desirable:  Telecom Service Provider / Experience: Sr. Handset & Smartphone Marketing and/or Mobile Broadband Service Marketing/Branding or Handset / Smartphone Manufacturer / Experience: Sr. Product or Category Marketing/Brand Management Experience or CE or Entertainment Services Company / Experience: Product / Brand Manager for Connected CE Products and/or Services. 

Relocation Assistance:  No

How to Apply

Apply online by going to:
job=582803&src=JB-10880