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For your reference, we have included the original job posting below.
Channel Marketing Specialist
Job Number:
41586121
Company Name:
Confidential Company
Job Location:
Malvern, PA Us
Job Category:
Marketing & Advertising
Salary:
Doe
Channel Marketing Specialist
Requisition ID 11-07310Job Title Channel Marketing SpecialistJob Category Sales / MarketingFull / Part-Time Full time - RegularFLSA Status ExemptShift 1stCity MalvernState / Province PACountry United StatesJob Description POSITION PROFILEResponsible for collaborating and developing sales and marketing tools, programs and go to market strategies with channel and/or vertical field leadership to drive revenue in all sales DUTIES AND RESPONSIBILITIES* Collaborate on development and deployment of Sales and Marketing strategies focused on the sales force as well as external customers.* Collaborates on the go to market strategies with RAC Product Marketing and RUS Marketing Products and Solutions team on the entire portfolio of products and solutions to establish market positioning and create launch materials.* Collaborates with services & equipment business teams to develop turnkey solution bundles & offerings - combining strategy development and related business case & launch plans to drive Market awareness, consideration and sales of services, solutions & equipment.* Collaborates with Corporate Communications in the creation of sales collaterals, marketing support materials, press releases and other customer & field related communications with the goal of positioning RUS as a leader in the industry in all cases.* Collaborates on building sales tools, developing incentive programs and participates in execution of field programs with the mid market, major, strategic and/or dealer channel marketing teams.* Works cross-functionally with customer service, professional services, supply chain, field sales and sales operations to support business initiatives.* Works with the operations team to support market positioning, field relevance and support launch activities to field sales.* Collaborates on the crafting of product and solution workflow programs, sales tools, incentives and demand/lead generation specific to vertical markets in concert with the Vertical Strategy Deployment team.* Reviews previous monthly, quarterly, and annual performance metrics and KPIs driving mitigation plans for lagging indicators.* Works closely with and supports the field strategies with the Managed Document Services and Strategic Marketing team to design and deploy MDS relevant programs.* Works directly with Program team to develop/deploy direct mail/email/demand/lead generation campaigns and field facing collaterals and field incentives.* Reports to Malvern location.* Performs other duties as LIFICATIONS(Education, Experience and Certifications)* 4 year college degree or equivalent work experience is required.* Minimum of 7-10 years in a marketing or sales role is required.* Minimum of 10 years experience in product and solution sales and/or support is required.* Demonstrated knowledge of products and solutions is required.* Ability to utilize standard software applications including Word, PowerPoint and Excel.* Must have a broad view of the vertical markets served by the company.* Customer, competitive, market or general business intelligence are an Equal Opportunity Employer. M/F/D/VApply On-line
