Channel Manager, Licensed Brands
Channel Manager, Licensed Brands
Supervision:
Independent Distributors and Sales Representatives
Reports To:
Vice President - Sales
Knowledge and Skills Required:
Proficiency in Microsoft Office Applications (Word, Excel, Access). Ability to manage a variety of work assignments while meeting daily or scheduled deadlines. Strong organizational skills required. Excellent written and verbal skills are essential. Ability to analyze business, identify growth opportunities, and develop and execute plans to achieve that growth. Ability to lead and motivate people, and to get things done in a corporate environment.
Minimum Education Required:
College degree in business/marketing related field. Any equivalent combination of education, experience or training will be considered.
Minimum Years Experience Required:
5 - 7 years sales and/or marketing experience.
Special Requirements of the Position:
Ability to perform lifting and handling of merchandise. Requires visual skills necessary to comprehensively review written materials. Requires hearing and speech abilities necessary to accurately and clearly communicate, internally and externally, while carrying out responsibilities. Ability to travel.
Basic Function:
Serve as licensed brand expert and leader within the Company in terms of messaging, product development and sales.
Major Duties:
- Develop annual Plan for licensed brands, including: identifying key channels and customers, identifying product to be developed and building a marketing program.
- Meet or exceed Plan revenue, gross margin and bottom line targets for licensed brands.
- Lead and monitor product development to ensure product offering is complete, highly marketable and in adherence with brand guidelines.
- Ensure new products meet or exceed corporate gross margin guidelines.
- Establish relationships with key sales personnel in each channel/account.
- Accompany sales personnel on key account calls to present overall brand strategy.
- Identify and contact distributors and other sales partners as appropriate to accelerate market penetration.
- Establish and maintain effective relationship with brand licensor to obtain maximum support.
- Secure licensor approval on product and marketing materials.
- Maintain tracking system for approval process with licensor.
- Make program recommendations to VP of Sales.
- Assist in new customer contract negotiation and set-up as required.
- Ensure all aspects of the company’s licensed brand programs reflect positively on the company, the brands and the licensors.
- Perform other duties as assigned.
This position description in no way states or implies that these are the only duties to be performed by the employee(s) in this position. Employees will be required to follow any other job-related instructions and perform any other job-related duties requested by any person authorized to give instructions and assignments.
This description has excluded the marginal functions of the position that are incidental to the
performance of essential job duties. All duties and responsibilities are essential job functions and requirements and are subject to possible modification to reasonably accommodate individuals with disabilities. To perform this job successfully, the employee will possess the skills, aptitudes and abilities to perform each duty proficiently. Some requirements may exclude individuals who pose a direct threat or significant risk to the health and safety of themselves or others. The requirements listed in this document are the minimum level of knowledge, skills and abilities.
This document does not create an employment contract, implied or otherwise, other than an “at will” relationship.
