Capital Markets Marketing Manager North America - Manager
Our Enterprise workforce is the engine that powers Accenture, enabling us to provide the capabilities and expertise that clients demand to help them become high-performance businesses. As our internal workforce, they continually build shareholder value by: efficiently managing and supporting all activities across our business, protecting the assets and reputation of Accenture, ensuring that we have the people and technology needed to execute our business strategy, developing and increasing awareness of our brand, and providing a range of skills to support our client teams, outsourcing units and other businesses.
The people in our Enterprise workforce play a leading role in our strategic and operational programs, acting as the agents of change within Accenture itself. They work in a wide range of functional areas including: human resources, marketing and communications, finance, legal, IT, facilities and services, research, business operations and sales development, and must continually evolve to meet the ever-changing demands of the marketplace to achieve higher performance both for ourselves and our clients.
Join Marketing & Communications to help build the Accenture brand in the marketplace, drive sales, support recruitment and enhance employee engagement. All Marketing & Communications activities are aligned with the Accenture business strategy and help drive profitable revenue growth. Marketing & Communications is responsible for global brand management and advertising; global events and sponsorships; internal communications; marketing research; media and industry analyst relations; corporate and financial communications; Internet marketing; recruitment marketing; client-centric marketing; and industry, service line and geographic marketing campaigns.
Job Description
Accenture Financial Services is a long standing provider for its global customers in with Management, Consulting and Outsourcing Services. Part of our Financial Services Operating Group is our global Capital Markets Practice, which serves leading investment banks, securities firms, investment managers, trust companies, custodians, depositories, exchanges and other institutions. This practice works for more than 275 clients around the world, including 15 of the 15 leading investment banks in the world and 9 out of the 10 global custodians.
In order to further support the growth aspiration of our global Capital Markets Practice, we are looking for a strong marketing person to fill the role of a Capital Markets Marketing Manager for North America to lead plan, design, and implement successful marketing programs. He/she should be helping to set marketing priorities and leveraging the appropriate mix of marketing channels and tactics to enable the growth of our Capital Markets book of business.
In more detail this position is about helping to shape and execute marketing activities including relationship building; client-specific marketing (both "one-to-many" and "one-to-one"); opportunity centric marketing (supporting client pitches); supporting local marketing campaigns around our consulting and technology services. In addition, the holder of this position will be responsible for leading our marketing efforts around our global Wealth and Asset Management business.
The ideal candidate will have an appropriate business and marketing background, knowledge of the capital markets industry, experience in running and driving marketing campaigns in the North American market, proficient written and oral communications skills in English and preferably a second language - and be a team player, able to collaborate / communicate with other marketing professionals in our extended Capital Markets Marketing team around the world.
The individual will have the opportunity to work directly with the Managing Director for our NA Capital Markets business, the global Lead for our Wealth and Asset Management operations and other local Senior Executives (responsible for clients and/or offerings as well as the global FS Marketing team. The person will report to the global Capital Markets Director.
Overview of Roles/Responsibilities:
· Help execute a multi-faceted and well defined marketing plan to position Accenture Capital Markets as a leading player in the North American Market for the entire breath of our services, with a focus on Management Consulting, Technology and Outsourcing
· Help design, plan and execute marketing programs in support of our business goals (e.g. position Accenture towards new clients, in new areas of business or help grow the share of wallet within our existing clients)
· Plan, execute and coordinate dedicated marketing activities around Wealth and Asset Management industry clients, e.g. around Asset Management clients
· Work with selected Client Account Leads to develop and implement customized marketing plans to strengthen Accenture's position and develop better C-Level relationships
· Manage suppliers of marketing services (internal and external) to ensure efficiency and effectiveness of overall marketing effort
· Assess and monitor performance against marketing objectives, metrics and budgets
