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For your reference, we have included the original job posting below.
Brand Manager / Ambassador
Job Number:
41585262
Company Name:
Confidential Company
Job Location:
New York, NY Us
Job Category:
Marketing & Advertising
Salary:
$84K
Brand Manager / Ambassador
Judge Executive Search is currently seeking a Brand Manager/Ambassador for a high-end product with a major manufacturer in the adult beverage industry. This person will be responsible for developing and implementing long and short-term strategies, delivering budgeted yearly sales and profit commitments, carrying out field research and performing analysis to guide future brand development.
Develop long-term strategic plans in conjunction with management and Brand principles
Develop annual marketing plans, advertising and promotion budgets, and implement key marketing programs
Analyze brand volume distribution/pricing trends on a local market and national level
Maintain open communications with sales force to ensure execution of key programs and consistency with brand strategic guidelines
Manage supplier agencies, including public relations, advertising research, and promotion
Ensure adherence to budget and compliance requirements
Educating and training key distributor staff in the brand's public relations, including drafting communications and advising on their public profile
Monitor & report market observations across entire brand portfolio, reporting on key social, economic and political variations and trends and develop PR policy accordingly
Highlight for management any gaps in distribution and/or other problems in the retail trade
Identify opportunities for new products suitable for the US marketplace, based on feedback gained from consumers and the retail trade
Develop opportunities for Brand Educational events and organize and manage the events in line with PR policy
Promote brand via word of mouth and through one on one interviews with journalists
Completion of nosing & tasting sessions across ranges of audiences of the entire Highland Park range
Develop and display passionate brand advocacy at all times
Requirements:
BA or BS (preferably in marketing)
Minimum of 3 years consumer marketing experience in the adult beverage industry
Excellent communication and interpersonal skills with the ability to communicate effectively both orally and in writing
