Senior Public Relations Manager - Supports and coordinates media relations efforts, including pitching stories; researching, writing and editing news releases; and responding to and developing answers to media inquiries. Promotes the AT&T brand, products and services, and innovation efforts with consumer, business and trade media.. Develops and maintains strong relationships with key media. Should also have strong understanding and experience with online/social media.
A qualified candidate will have strong written and oral communications skills, will be a motivated self starter, comfortable with a highly accountable but autonomous environment and will possess strong relationships with local media in his or her respective market.
Additionally, candidates should have:
· At least five years of communications experience, with an emphasis on media relations, media training, and product public relations.
· Proven experience in placing business and consumer stories of all types to various media outlets.
· Experience in telecommunications, wireless, cable/satellite TV, broadband (or other consumer-facing technology) preferred.
· A minimum of a bachelor's degree in public relations, communications, journalism, English, political science or related field is preferred.
· Experience serving as company spokesperson (handling media interviews on behalf of company executives) is preferred.
· Strong knowledge of and interest in social media platforms such as Facebook and Twitter, and how they contribute to an integrated earned media strategy.
· Excellent writing ability with extensive experience in all forms of corporate and executive communication, from business media news releases to executive talking points.
· A combination of agency and corporate experience is ideal, though not essential.
· Demonstrated experience executing public relations plans.
· Detail-oriented and the ability to meet deadlines without sacrificing quality.
