ASSOCIATE MARKETING MANAGER, Conferences
Cambridge Healthtech Institute (CHI) is seeking a creative go-getter, with a demonstrated ability to negotiate and market ideas, for our ASSOCIATE MARKETING MANAGER position. The Associate Marketing Manager plans and executes the marketing of CHI’s conferences, up to 20 events per year, and related multi-media products and services. This is a mid-level, non-supervisory position which reports to the Marketing Director. Duties include:
- Establish promotional goals
- Develop and execute promotion plans
- Identify target audience and effectively communicate reasons to attend
- Create email campaigns and press releases
- Develop brands and foster brand equity
- Evaluate advertising activities (print, electronic, display, insert and direct mail)
- Sort and correlate database names for specific promotions
- Frequently communicate with key associations, publications, sponsors and exhibitors to explore cooperative marketing opportunities and fulfill barter agreements
- Build contingency plans for securing audience ratios
- Monitor conference promotion plan ROI and ROR
- Analyze market reactions to promotional programs
- Propose and execute follow-up promotional plans to stimulate increased registration activity and meet changing market and competitive conditions
- Travel: up to 3 events per year
Requirements:
- A MINIMUM of 3 years of conference marketing experience, preferably covering biotech or pharmaceutical topics
- Advanced MS Word and Excel skills and significant database experience
- Strong background in writing and editing market copy
- Ability to effectively present information, negotiate and work with media partners
- Experience tracking and completing multiple tasks in a time-sensitive and fast-paced environment
- Bachelor’s degree in marketing or related field
- HTML familiarity
- Ability to calculate discounts, ROI and ROR
* * Please include recent compensation history, cover letter and resume in application. * *
ABOUT US: CHI is a leader in creating conferences and publications for the pharmaceutical and biotech sectors. Since 1992, we have built an excellent reputation for producing industry-focused, cutting-edge, educational and training content that serves biopharmaceutical scientists and executive-level R&D managers. Corporate headquarters are located in Needham, MA. Please visit our website for more information: .
