The Assistant Brand Manager will develop and execute marketing strategies and provide marketing and project management leadership for sports nutrition oriented product development projects. The ideal candidate should have experience with running small brands or working within companies with a “start-up” culture, excellent communications skills, strong work ethic, and be extremely resourceful.
ESSENTIAL DUTIES AND RESPONSIBILITIES include but are not limited to the following:
Implement an integrated, multi-channel strategy to drive growth and retention for customers.
Develop channel and retailer-specific strategies that are based on consumer insights and are consistent with and supportive of the brand and company goals.
Track impact of various marketing programs.
Create content and sales tools that support the brand’s strategy and vision.
Provide management and direction to internal and external creative resources in the development of in-store displays, signage, collateral and other communication pieces.
Monitor industry, retail and consumer trends to define improvements and opportunity gaps.
Recommend areas for innovation and enhancement.
Identify opportunities to utilize available channels (including digital) to develop and execute growth, loyalty and retention marketing strategies that deepen customer loyalty and drive product adoption.
Assess new tools and investments required to support long-term growth strategies.
Track and process invoices relating to marketing plan execution.
Work independently and with minimal direction, and flexibility to adapt to changing business priorities.
Craft recommendations based on analyses that impact corporate decision-making
Be detail oriented.
Effectively, prioritize, work well in high stress situations and under tight deadlines
OTHER SKILLS AND ABILITIES
Strong project leadership and management skills with ability to manage multiple tasks effectively
Ability to work successfully in an ever-changing environment with competing priorities
Creative, innovative, resourceful
Proficient in Microsoft Word, Excel, PowerPoint
Knowledge of consumer products, brand management, sales, advertising, and public relations.
Excellent marketing and channel strategy skills, with proven ability to translate ideas into execution plans
Strong analytical skills and ability to identify key metrics, and measure, track and evaluate results
Work in a team or independently when required
Excellent written and verbal communication skills
PHYSICAL DEMANDS
While performing the duties of this job, the employee is regularly required to sit; use hands or fingers, handle, or feel objects, tools or controls: and talk or hear.
May be required to walk and stoop, kneel, or crouch, talk or hear.
Specific vision abilities required by this job include close vision, depth perception, and ability to adjust focus.
The employee is occasionally required to reach with hands and arms.
WORK ENVIRONMENT
The work environment described here is representative of those an employee encounters while performing the essential functions of this job.
Reasonable accommodations may be made to enable individuals with disabilities to perform these functions.
The noise level in the work environment is usually quiet.
Twinlab Corporation is a manufacturer, marketer, and distributer of a complete range of nutritional supplements designed to help people of all ages live happier, healthier lives. Some of our brands include Twinlab, Twinlab Fuel, Metabolife, and Alvita Teas. Our products can be purchased at a variety of outlets such as Walgreens, Wal-Mart, Target, Vitacost.com, and many more!
Twinlab Corporation is an EOE.
Requirements:
EDUCATION and/or EXPERIENCE
Bachelor’s Degree in Business
An MBA or equivalent work experience is desirable.
LANGUAGE SKILLS
Ability to speak read and write English fluently.
Ability to read and interpret documents.
Ability to write routine reports and correspondence.
MATHEMATICAL SKILLS
Ability to add, subtract, multiply, and divide in all units of measure, using whole numbers, common fractions, and decimals
REASONING ABILITIES
Ability to apply common sense understanding to carry out instructions furnished in written, oral, or diagram form.
Ability to deal with problems involving many variables various situations.
